信息不对称、囚徒困境与串谋:对“不合理”低价旅游乱像的解释

【作者】 李承哲； 郭为；

【机构】 青岛大学旅游与地理科学学院；

【摘要】 旅游产品和服务具有三个特点:异地、生产与消费的同步性和复杂性。这三个特点导致了消费者难以获得产品的真实信息。而通过旅行社出游的人群中,年龄较大、女性和受教育水平较低者占比较大,这种特点加剧了信息不对称性。在信息不对称下,消费者和旅行社的理性选择形成了低价游的囚徒困境。在囚徒困境中,地接社、组团社和导游通过串谋来获取收益。更多还原

【Abstract】 Tourism products and services have three features:hetero-places,synchronism of production and consumption and complexities,which causes the difficulties for consumers to obtain the real information on the tourism products.And the groups through travel agencies often consist of the old ages,the females and the low-educated,which increase the degree of information asymmetry between the tourists and travel agencies,and in which background,the rational choice of tourists and travel agencies together cause the prisoner’s dilemma of unreasonable low-price-tourism,and in which,local agencies,shopping stores and guides obtains gains through collaboration.更多还原