【作者】 王闰强； 肖云； 黎文； 何洪波；

【机构】 中国科学院计算机网络信息中心；

【摘要】 移动互联网塑造的社会生活形态进一步加强,针对这一发展趋势,中国科协提出科普中国科普信息化建设工程,让科学知识在互联网上流行起来。本文结合近两年来科普中国移动端科普融合创作与传播的实践工作,分析移动端科普作品的形式,设计和建立科普融合创作的机制和模式,探讨以移动端为主要传播渠道,如何整合科学家、媒体渠道、科普策划,以及IT设计制作共同创作、传播和分享科普内容,借助互联网+,走出一条科普融合创作与传播的创新之路。更多还原

【Abstract】 With the increasingly important role of the mobile Internet in shaping the social life style,China Association for Science and Technology has initiated China Science Communication,a national science outreach informatization project for making science popular on the Internet.This article analyzes the form of science outreach products for mobile terminals,and the mechanism and pattern for integrative content creation and dissemination.The authors also discuss the way to integrate diversified resources and strengthen the partnerships among scientists,media channels,content developers,designers and IT engineers for collaboratively creating,spreading and sharing science outreach contents with the mobile terminal as the main communication channel.The purpose is to establish an innovative mechanism for integrative content creation and dissemination by combining the Internet and traditional science outreach practices.更多还原