【作者】 陈佩瑜； 吴波； 李东进；

【Author】 CHEN Pei-yu;WU Bo;LI Dong-jin;Nankai University;Tianjin University of Finance & Economics;

【机构】 南开大学商学院； 天津财经大学商学院；

【摘要】 食品安全对于消费者具有重大的影响力,其中引申出消费意识与消费行为的关联性。台湾近年来食品安全问题层出不穷,本文以台湾民众为研究对象,从食品安全消费意识方面入手,以消费行为为因变量,探讨消费者性格的内外控与敏感度、经济能力的强弱、教育程度的高低对于食品安全消费行为的影响。通过实证调研,本文发现其影响显着。更多还原

【Abstract】 Food safety has significant influence on consumers,which extends the relevance between consumer awareness and consumer behavior.Taiwan has been emerging food safety issues in recent years.Using Taiwan consumers as subjects,doing research from consumer awareness of food safety,using consumer behavior as dependent variable,this paper investigates consumers’ locus of control and sensitivity,economic capacitystrength,education level affect consumer behavior on food safety.Through empirical research,we find its effect significantly.更多还原