【作者】 杨云松； 朱岩； 张毅；

【Author】 YANG Yun-song,ZHU Yan,ZHANG Yi(Research Center for Contemporary Management,Tsinghua University,Beijing 100084,China)

【机构】 教育部人文社科重点研究基地:清华大学现代管理研究中心；

【摘要】 互联网的快速发展产生了众多新的商业模式,尤其是在对个性化高度重视的今天,Web2.0模式得到了众多厂商和风险投资商的青睐。但是Web2.0平台厂商却一直难于有一个合理的盈利模式,本文基于双边市场理论,对Web2.0市场的现状进行了分析,指出了Web2.0平台厂商的双边市场特性,并进而对其可能存在的创新盈利模式进行了分析。本文希望能够用传统经济学理论,探讨Web2.0的盈利模式,并为类似网络平台的发展提供参考。更多还原

【Abstract】 With the fast development of Internet,more and more new business models have been put forward.especially when individuals are becoming more important than ever,the interactive websites,such as Web2.0,got more attention from both virtual capitals and traditional Internet companies.But till now,It’s quite hard to illustrate a successful payoff model for the Web2.0 platforms.Based on two-sided markets theory,this paper analyzed the developing status of China Web2.0 markets,and pointed out this markets also have two-sided market characteristics.According to the two-sided market,the possible payoff models of China Web2.0 market are discussed also.It is hoped that the conclusion of this paper is helpful for the Web2.0 platform companies to find a good payoff model.更多还原