【作者】 彭祝斌； 胡艳；

【机构】 湖南大学新闻传播与影视艺术学院；

【摘要】 数字技术的发展是一把双刃剑,一方面促进了信息流通的密度,增强信息交流的空间,是社会发展的福祉。另一方面,技术发展进程中形成的媒介异化问题使传播秩序发生结构性失衡。数字媒体使传播主体变得多元不确定,把关人职责缺失;传播内容碎片化,不利于受众整体素质的提高;传播方式交互式,加剧了大众的媒介依存症;传播形态虚拟化,个体成为媒介环境中的容器人。媒介异化引发的信息安全、隐私泄露、媒介审判、科技致死等问题的应对,需要把握数字媒体传播特性,加强内容监管,提升受众媒介识读能力,才能构建合理有序的传播机制,避免媒介异化引发的负面效应。更多还原

【Abstract】 Digital technology is a sword with double edges.On the one hand,it promotes the density of the information flow and expands the space for communication,While on the other hand,Media alienation in the process of digital technology development often results in communication structure imbalance.Digital media make the communication subject uncertain and information gate-keepers absent;the fragmentation of content is detrimental to the promotion of the audience quality;the interactive mode of communication aggravates media-dependence disease of the mass,and the virtualization of communication forms make the audience containers in the media environment.Therefore,we should pay more attention to the problem of information security,privacy disclosure,media trial,technology-led to deaths due to media alienation.To establish a reasonable and orderly communication mechanism and avoid the negative results of media alienation,it is necessary to fully understand the characteristics of digital media,intensify regulation on communication content and promote the literacy of the audience.更多还原