【作者】 廖炎钧； 马爱萍； 孙靖然；

【Author】 LIAO Yan-jun;MA Ai-ping;SUN Jing-ran;Beijing International Studies University;

【机构】 北京第二外国语学院；

【摘要】 旅游节事是旅游者喜闻乐见的一种旅游活动,温泉作为一种重要的旅游资源,为充分挖掘其自身价值有必要将其作为一种重要的旅游吸引要素融入到旅游节事的营销中。对温泉资源进行节事旅游策划和包装有利于其被旅游市场所接受,同时也满足了人们日益增长的旅游休闲需求。本文选取广西南宁市九曲湾温泉度假村作为节事营销的研究对象,运用SWOT分析法分析其温泉旅游营销环境,基于旅游节事的视角给予南宁九曲湾在温泉旅游营销上的建议。更多还原

【Abstract】 Tourism festival is a kind of tourism activities, people happily regard hot springs as a kind of important tourism resources, In order to fully exert its own value,it is necessary to use it as a kind of important tourism attraction elements into tourism festival. it is beneficial to be welcomed and accepted by festival tourism planning and packaging for the hot spring resources, and also satisfy people’s needs of tourism and leisure increasingly.This article selects the Guangxi Nanning Jiuquwan hot spring resort as the research object on festival marketing, using SWOT analysis method to analyze its marketing environment, and put forward several marketing proposal toward Nanning Jiuquwan hot spring tourism Based on the perspective of tourism festival.更多还原