【作者】 罗凯；

【Author】 Luo Kai;Xuwen Agriculture Bureau;

【机构】 广东省徐闻县农业局；

【摘要】 农业审美产品,指的是以农业动植物及其赖以生存和发展的土地、田园、水域和环境,乃至整个农村地区(包括农村地区的道路、城镇、集市、村庄、厂矿和自然环境等)为载体,进行农业劳动主体革命、农业劳动对象革命、农业劳动工具革命、农业劳动技能革命、农业劳动过程革命、农业劳动产品革命、农业劳动观念革命,通过载体各构成要素的各自的"宜人"外观及其按照美学规律合理地排列和组合,创造农业美,特别是通过田园景观化、村庄民俗化、自然生态化的实现,生产出来的既能满足人们物质需求,又能满足人们审美需求的产品,可分为农产品、作物植株、田园、自然、人文、农舍、村庄、农业劳动工具、农民生活用具、农业劳动、农民生活与活动和乡村等类型,可以购买、观赏、品尝、品读、学习、体验、养生和生活等形式消费。在营销上,可采用时间上、空间上、对象上、介质上和价格上的策略。更多还原

【Abstract】 Agricultural aesthetic products, refers to the farm animals and plants and the survival and development of the water and environment, land, garden, and even the entire rural area(including rural roads, towns, villages, factories, markets and natural environment etc.) as the carrier, agricultural labor body revolution, agricultural labor object revolution, agricultural labor tool revolution, agricultural labour skills revolution, agricultural labor process revolution, agricultural labor product revolution, agricultural labor concept revolution, the various constituent elements of carrier respective "pleasant" appearance and in accordance with the aesthetic laws reasonably arranged and combined to create beauty, agriculture, especially through the implementation, the village folk, natural ecology the pastoral landscape, produced can meet people’s material needs, but also can satisfy the aesthetic needs of the products, can be divided into agricultural products, plant, garden, nature, humanities, farmhouse, village, agricultural tools, farmers living appliances, agricultural labor, peasant life and activities and rural type, can buy, ornamental, tasting, reading, learning, health and life experience, and other forms of consumption. In marketing, may object to the use of time, space, object, medium and price strategy.更多还原