【作者】 黎小林；

【Author】 Li Xiaolin

【机构】 广东商学院工商管理学院；

【摘要】 高效顾客响应(Effective Customer Response)是在JIT技术基础上发展起来的以电子商务为基础的物流理念,它的应用可以极大地整合零售业的价值链,从而大大的降低成本,增加顾客价值。然而,由于ECR理念的应用需要一定的条件,从而在一定程度上限制的它的应用和推广。本文通过分析ECR理念的概念利起源,其对零售商价值链的影响, 从而分析影响ECR应用的困境。更多还原

【Abstract】 ECR (Effective Customer Response) is an e-Business enabled concept originated from the JIT technology. Its application can greatly optimize the retailer’ s value chain, so that the cost can be reduced and customer value added. However, there are some conditions to implement the ECR concept, which will limit its extension around the retailing industry to some extent. This article is planned to explore the definitions and origin of ECR, and its effect on the retailer’ s value chain, and then the dilemma of its implementation.更多还原