【作者】 赵国强；

【Author】 ZHAO Guo-qiang (Shandong Institute of Business and Technology,Yantai 264005 .China)

【机构】 山东工商学院；

【摘要】 本文对信任的经济理性进行了分析,先后探讨了信任的物质基础、委托人参与委托事项对信任关系的影响以及信任的成本效益等内容。研究发现,信任是激励的结果,对方是否值得信任,关键在于信任方是否愿意付出足够的代价来让他成为这样的人。信任方对委托事项的参与程度会影响到信任关系的建立。建立信任关系是需要一定的经济成本的,但是,当客观地建立起信任之后,信任方将从中获得明显的收益。可以通过理性行为建立起广泛有效的信任关系。更多还原

【Abstract】 Trust is the reduction mechanism for the complexity of a society, the element of harmonious society and the premise of effective cooperation. This paper discusses the economic rationality of trust, including the physical foundation of trust, the impact on trust when the principal participates in the commitment, the cost and benefit of trust. The conclusion is that trust is the outcome of incentive. Whether the agent deserves trust rests with the principal’s will to pay enough. The principal’s participation to the commitment has a remarkable impact on trust. It needs some costs to build trust, but it will benefit the principal more. The broad and effective trust can be realized through rational behavior.更多还原