【作者】 俞东慧； 黄丽华；

【Author】 YU Dong-hui, HUANG Li-hua(Dept. of Infonnation Management and Information System,School of Management, Fudan University, Shanghai 200433,China)

【机构】 复旦大学管理学院信息管理与信息系统系；

【摘要】 电于市场作为一种网络媒体,它把不同的买家与卖家在网络上联系起来,使他们能够以比较低的成本进行交易。由于信息的不对称,电子市场供应商的定价策略直接影响了买卖双方对这一市场的兴趣,电子市场供应商的定价策略成了电子市场竞争的关键。本文从博弈论的角度提出了电子市场供应商的模型表示,在这一模型的基础上,分析了在垄断情况下和竞争情况下,电子市场供应商在Nash均衡情况下的定价决策模型。更多还原

【Abstract】 As the Internet media, e- market suppliers gather different buyers and sellers in the Internet, and facilitate them to transact with lower cost. Due to the asymmetry of information of both sides, the pricing strategy of e - market influences directly the interest of e - market users, and it becomes the key point of competition. In this paper, the author provides a model of e - market suppliers using game theory, and analyses the pricing decision model in the Nash equilibrium in the case of monopoly and competition.更多还原