【作者】 曾锦光； 舒雅琴； 郭崇华；

【Author】 ZENG Jin-guang,SU Ya-qin。Guo Chonghua(1、2.Faculty of Business,Ningbo University,Ningbo 315211,China 3.Hewlett Packard Co.,Ltd.,Beijing 100004,China)

【机构】 宁波大学商学院；

【摘要】 企业竞争力和行业吸引力矩阵(GE 矩阵)是跨国企业进行经营战略选择常用的一种概念模型,决策者通常通过语言交流讨论分析影响该模型的各种因素,综合作出定性的战略选择。本文应用模糊神经网络方法处理 GE 矩阵中的语言信息并进行模糊逻辑推理,实现战略选择的定量化和自动化,并通过实例证实该方法的有效性,为企业经营战略选择提供了一种科学的新途径。更多还原

【Abstract】 :Business strength and industry attractiveness matrix(GE matrix)is a commonly used conceptualmodel in the practice of multinational company business strategy selection。The decision-makers discuss theinfluential factors of the model always by using language information to communicate with each other.Afterthat they synthesize the factors to make decision qualitatively.In this paper,the Fuzzy neural Network Method is applied to process language information in GE matrix andto complete fuzzy logic reasoning.That makes the process of strategy selection quantification and automation.The example shows that the method provides a new way to select business strategy both scientifically andeffectively.更多还原