【作者】 赵洁；

【Author】 Zhao Jin(Economics College, Anhui Univevsity, Hefei 230039)

【机构】 安徽大学经济学院；

【摘要】 信息技术尤其是网络技术的迅速发展使得传统的商务过程发生了巨大的变化。在电子商务环境下,传统的营销方式、营销策略也发生了根本性的转变。随着全球经济的一体化和Internet的不断发展,一种全新的营销理论——网上营销已经扑面而来。本文首先分析了网上营销出现的背景及对企业所产生的影响,在此基础上,着重探讨了电子商务环境下的网上营销策略,并给出了一些实例。更多还原

【Abstract】 Rapid development of IT, especially the network technology, makes great changes in traditional business process. Around E - business, essential changes have also emerged in patterns and strategies of traditional marketing. Along with a develepment of the on-network marketing and its influence on firms, and based on it, explores in stress the on-network marketing strategies around E-business, and gives a few cases.更多还原