【作者】 汤发良；

【Author】 Tang Faliang(Dept.of Business,Guangdong PolytechnicUniversity,Guangzhou 510090)

【机构】 广东工业大学工商管理系；

【摘要】 现代市场竞争实际上是企业产品整体化的综合竞争。企业只有向消费者提供更好效用、更完善的整体产品,才能在激烈的市场竞争中取胜。本文从市场营销学的理论出发,研究了产品整体化策略在我国企业中的实施和应用。更多还原

【Abstract】 Modern market competition is, in fact, a comprehensive competition of enterprise’s product in integration. Only offering more effective and perfect integrity products, then enterprise can win in the sharp market competition. This paper studies, starting with a view of marketing, implementation and application of product integration strategy for China’s enterprises.更多还原