【作者】 陈涛； 张中元；

【Author】 Chen Tao, Zhang Zhong-yuan(Wuhan University of Science and Technology, Wuhan 430081,China)

【机构】 武汉科技大学管理学院；

【摘要】 互联网环境下电子商务渠道的优势明显,但给营销渠道带来了剧裂的冲击,因此应在传统渠道逐渐转型的基础上,加快建设以互联网为基础、以客户需求为导向、以新型网络中间商为平台、“三流”统一的新型营销渠道系统。更多还原

【Abstract】 The advantages of e-channel are apparent under internet environment; meanwhile, marketing channel meets a new dilemma. Therefore,on the basis of gradual revolution of traditional channel, a new internet-based, customer-oriented marketing channel system should be set up rapidly that is based on the platform of new cyber distributors; what’s more,"three flows (information flow,materials circulation and capital flow)" are integrated throughout the new marketing channel system.更多还原