【作者】 李万县； 万威武；

【Author】 Li wanxian.Wan weiwu (Management School, Xi’an Jiao Tong University 2675550)

【机构】 西安交通大学管理学院；

【摘要】 随着世界经济一体化的进程,跨国公司在世界经济生活中的作用日趋明显。同时,跨国公司的跨文化管理问题也成为国际化经营管理中的重要课题。本文依据当代跨文化管理理论和成功的跨国企业管理经验,从行为科学角度,提出“全球化思维,地方化行动”文化策略模式,即打造多元文化思维平台,进而使跨国公司母国文化地方化,使跨文化行为习惯化,并对跨文化识别、跨文化行为的形成过程及其响应的管理措施予以剖析。更多还原

【Abstract】 With the integration course of the world economy, multinational corporations are making more obvious function in the world economic life. Thus Cross-cultural management becomes an important issue in international operations. Based on cross-cultural theory and in the view of behavior science, this paper put forward a cultural strategy mode, "Global Thinking, Local Action", as a summary of the operation experience of multinational corporations. That is, build a multi-cultural thinking platform, making the multinational corporation culture localized in the place it operates and habituating its intercultural behavior. Under this pattern, we elaborate the intercultural identification and the formation process of intercultural behavior, together with its related operation measurements.更多还原