【作者】 何海燕； 李习彬；

【Author】 He Haiyan(Hebei University of Economics and Trade, Shijiazhuang, 050091)Li Xibin(National School of Administration, Beijing,100081)

【机构】 河北经贸大学； 国家行政学院；

【摘要】 本文从系统论的角度出发,探索中国特色的企业形象塑造系统评价指标体系的建立,从战略方向维、效益维、规范约束维三方面构筑指标体系,使指标体系具有整体性、层次性、兼顾性与可操作性。更多还原

【Abstract】 This paper, from the point of view of system theory, probes into setting up a three-dimension index system evaluation used in molding business images with Chinese characteristics, constructing a index system in three dimensions: strategic development, beneficial results and standard binding force, and thus making the index system mere complete, coherent, inclusive and simple to work.更多还原