【作者】 陈玉芹；

【Author】 Chen Yuqin(Shenyang Polytechnic University College of Economics and Trade Shenyang 6110023)

【机构】 沈阳工业大学经贸学院；

【摘要】 从产品质量特性出发,就产品质量战略模式(含产品功能战略、产品性能战略、产品使用寿命战略、产品经济性战略、产品外观战略、产品包装战略)中的后三个即产品经济性战略、产品外观战略、产品包装战略的具体模式的类型,利弊及制定或采用模式时应考虑的因素和应注意的问题进行了探讨。更多还原

【Abstract】 Starting from the question of product quality properties, this paper discusses the types of specific models and their advantages and disad-vantages of the other three models in the back of PQSM,i. e. product economic, product appearance strategy and product packing strategy, mean whtie, it discusses some factors and problems to be considered when these three models are worked out or adopted.更多还原