【作者】 刘博；

【Author】 Liu bo (School of Science, Beijing University of Posts and Telecommunications, Beijing, PRC 100876)

【机构】 北京邮电大学理学院；

【摘要】 随着全球网络搜索引擎领域的快速发展,用户数不断增长,受关注度显著提高,近年来,各大搜索引擎公司如google、yahoo、baidu等均推出了搜索竞价排名产品,简单地说就是商家(广告主)通过竞拍的方式,用户在搜索其购买的相应"关键词"(keyword)时使其网站获得更好的展现位置,从而达到推广和宣传的目的。本文主要在原始的竞价算法基础上,通过现在网络系统中对QoS(服务质量)概念引申,引入CQL(广告质量的概念),并设计新的竞价算法,目的是将综合质量更好的竞价条目排在前面,从而提升搜索结果的相关度和用户感受,又为商家和网站带来更大的收益,实现双赢。更多还原

【Abstract】 With the rapid development of global Internet search engine, the growing number of users,it is more and more concerned.In recent years,In recent years, major search engine companies such as Google,Yahoo and baidu have all introduced the online keyword advertising auction products which we can call it "PPC". In simple terms, it is business (advertisers) through the auction , then users in search of its purchase of the "Keywords" (keyword), the web site belongs to advertisers to better display location,aimed at promoting and publicizing.This paper mainly in the original bidding algorithm based on the system through the network now QoS (quality of service) extend the concept,with introduce CQL (the concept of advertising quality), and design the new bidding algorithm, the aim was to better the quality of the comprehensive competitive entry standing in the front, so as to enhance the relevance of search results and user experience, and to bring more businesses and Web sites the proceeds from the realization of a win-win situation.更多还原