【作者】 胡理增； 陈锦伦； 张长赋；

【Author】 Hu li-zeng Chen Jin-lun Zhang Chang-fu (School of Marketing & Logistics,Nan Jing University of Finance and Economics,Nan Jing 210046)

【机构】 南京财经大学营销与物流学院；

【摘要】 客户终身价值包括直接利润和间接利润；而客户波及效应影响着间接利润。为了测量间接利润从而准确算出客户终身价值,运用复杂网络理论对客户波及效应的机理及其度量进行研究,分别获得体现网络拓扑结构特征的和体现经济含义的两个波及系数表达式；针对如何获得客户消费影响网的四个几何量和波及系数设计了实施方案。更多还原

【Abstract】 Customer lifetime value includes direct profit as well as indirect profit which is affected by customer spreading effectiveness.In order to measure indirect profit and subsequently figure out customer lifetime value accurately,the mechanism and measurement of customer spreading effectiveness are discussed,based on complex network theory.Two kinds of expression are gotten,which are related to the characteristics of network topology structure and economic signification respectively.The performance scheme is designed to obtain four geometric measures of the consumption influence network and its spreading coefficient.更多还原