【作者】 黄向；

【Author】 Huang Xiang (Center for Tourism Planning & Research, Sun Yat-sen University, Guangzhou, 510275)

【机构】 中山大学旅游发展与规划研究中心；

【摘要】 徒步旅游作为背包旅游的最主要形式深受国内外旅游者的欢迎。在国际市场,徒步旅游因其扶贫经济效益显著,开发投入低,环境污染小而备受国际市场和旅游目的地政府的青睐。在西方发达国家,徒步旅游市场规模庞大,产品以硬型徒步旅游产品为主,徒步旅游者们最重要的获得信息和交流的工具是网络。在我国,以徒步旅游为代表的自助旅游呈快速发展之势。政府部门逐步开始重视发展徒步旅游市场。与国外相同的是,网络也是我国徒步旅游者们最重要的信息媒介,而不同的是我国的徒步旅游者主要集中在中低端徒步旅游市场,多开展短期的、中短距离的软型徒步旅游,而高端徒步旅游市场则以国际徒步旅游者为主力军。更多还原

【Abstract】 Hiking is one of the most important parts of backpacking, which is very popular in World. Hiking appeals to international market and tourism destination governments because of its great economic impact to poor, low development devotion and low environmental impact. In west developed country, hiking market is huge, and hard hiking product is mainstream. Internet is the most important tool for hikers to acquire information and communicate. In China, as one kind of self-tourism, hiking is developing very fast. The government begins to put attention to this market gradually. The same as in west countries, internet is also the main intermedium to Chinese hiker. While, there is still great difference between China and the West in hiking market. Chinese hiker is focused on soft hiking product, which is short-term and short-distance. And West hiker is the main force of Chinese hard hiking market.更多还原