【作者】 张志军； 徐进； 牟玉枝；

【Author】 ZHANG Zhi-jun,XU Jin,MOU Yu-zhi (Dept. of Computer Science and Technology, Shandong Institute of Architecture and Engineering, Jinan 250014)

【机构】 山东建筑工程学院计算机系；

【摘要】 本文提出在数据仓库的决策分析工具增加可拓决策工具:(1)利用物元变换寻找可拓顾客,实现数据营销;(2)增加可拓营销范例库,进行基于范例的推理,实现可拓营销。更多还原

【Abstract】 Extension decision making methods was proposed to be added into the decision making analysis tools of data warehouse to realize the following two functions: (1)using matter element transformation to find extensible customer to implement data driven marketing ; (2adding extensible marketing cases base, which makes it possible to implement extensible marketing based on CBR.更多还原