【作者】 张雪；

【Author】 ZHANG Xue (School of humanities agency section,University of Electronic Science and Technology of China,Chengdu,610054,China)

【机构】 电子科技大学人文社科学院；

【摘要】 受众研究从“传者本位论”到“受者本位论”的变化足以证明了受众研究理论在传播学研究中的重要地位。近年来,国外和国内的学者对受众理论进行了各方面的研究,但是系统论述受众研究的理论价值与实践意义的研究较少。本文旨在论述受众研究的发展对传播学,心理学,社会学,市场营销学等多门学科的理论价值以及给大众传媒机构的工作提供的实践意义。更多还原

【Abstract】 The change of Audience research which from "Standard Theory of Persons who spread" to "Standard Theory of Persons who receive" enough to prove important status study that audience research theory in dissemination. In recent years, abroad and the domestic scholar has carried on studying of various fields to audience’s theory. But less studying described theory value and practice meaning in which audiences study systematically. This text aims at describing the development that audiences study to dissemination, psychology, sociology, marketing study and so on theory value of discipline and give masses media work to offer practice meaning.更多还原