【作者】 王东武；

【Author】 Wang Dongwu ( Wuhan University of Technology, Wuhan, China)

【机构】 武汉理工大学科技处综合办；

【摘要】 阐述了绿色营销的基本内涵;提出如何在绿色理论和绿色意识的指导下,制定企业的绿色营销战略组合,分析由此将给企业带来的整体效应。指出绿色营销是市场营销理论发展新阶段的重要组成部分,必将在21世纪的营销活动中发挥巨大的作用。更多还原

【Abstract】 This essay explains the basic concept of green marketing in details from the viewpoint of environmental protection. Some important methods had been suggested about how to stipulate the strategy group of green marketing and to analyze the entire effect for enterprises under the guidance of green theory. Green marketing is a most important part of Marketing theory in the new stage,which will play a bit role in the marketing activities in the new era.更多还原