【作者】 姜丽莉； 张仲义； 王大勇；

【Author】 Jiang Lili, Zhang Zhongyi, Wang Dayong(School of traffic and transportation, Beijing Jiaotong University, Beijing 100044)

【机构】 北京交通大学交通运输学院；

【摘要】 面对空前繁荣的、竞争异常激烈的、机遇与挑战并存的物流市场,增强新进入企业与原有企业的核心竞争力,制定科学严谨的战略规划,是增强企业竞争优势的有效途径。本文拟从博弈论角度,利用微分方程理论,研究物流行业中新进入企业与原有企业的发展均衡战略。通过建立两类企业的动态博弈模型,用微分对策理论分析模型的均衡解,并对两类企业战略规划做出严格的论证,从而得出可行的、切实有效的理论战略规划。更多还原

【Abstract】 The theory of differential game is used to study the possible equilibrium strategies for the two kinds of logistic enterprises, the newer and the existing. First the dynamical game model is created for them. Then the optimal solution of the model is given by the theory of differential games. Finally, Equilibrium solution has been analyzed and feasible strategies for the two kinds of enterprises have been concluded. The strategies for different stages may be very different.更多还原