【作者】 申健健； 喻学才；

【Author】 Shen Jianjian Yu Xuecai (Department of Tourism,Southeast University,Nanjing 210096,China)

【机构】 东南大学旅游学系；

【摘要】 红色旅游是革命传统教育与现代旅游产业的有机结合,因此具有公益性与营利性的双重性质。本文从旅游产品的利益构成出发。论述了现阶段核心红色旅游产品的公益性与红色旅游产品追加组成部分的营利性,并从长远角度分析了红色旅游追求经济效益的必要性及正确内涵。最后,对于红色旅游如何提高经济效益给出了几点建议。更多还原

【Abstract】 Revolutionary tourism is an organic combination of revolutionary tradition education and modern tourism industry,so it has double qualities of public welfare and seeking profits;From the viewpoint of interests structure of tourism product,this article argues about the public welfare of central revolutionary tourism product and the profits of supplement component part of revolutionary tourism. Besides,this article analyses that the development of revolutionary tourism product should seek profits and points out the necessity as well as the true meaning.At last,a few suggestions are given in order to improve the economic benefits.更多还原