媒介文本分析视角下的中国大陆地区“城市主流生活杂志”——以上海、广州、武汉三地杂志为例

【作者】 张萱；

【机构】 武汉大学新闻与传播学院；

【摘要】 在一个变幻莫测且多元价值体系的时代里,给任何一个事物下一个简单的结论都将是苍白无力的。本文的写作初衷是想帮助大众了解"城市主流生活杂志"的内在文化意识,也是更好的了解大众自己在媒介社会环境里的位置。笔者无意执意批判该媒介杂志本身,只主流生活杂志"这样一个媒介角度,分别从符号学和文化学这两个角度,一方面认识这种杂志本身的产生、发展、兴盛的原因和它在当前中国媒介环境中的位置和影响作用,另一方面关照这种杂志的文化意识形态实质和它对受众和社会文化的影响作用。以求尽量客观地呈现给大众一个真实的媒介环境,帮助大众在当今纷繁变化的媒介社会里,可以透过这种自我混沌状态,清楚一点地寻找到自己的位置和方向。更多还原

【Abstract】 It is a no significant to define any thing with a simple conclusion in a constantly changing and poly- value time. The purpose of this article is to help the masses recognize the cultural consciousness of City mainstream living magazine, as well as make them understand their roles in the media social circumstance. Therefore, I’m not aimed at criticizing this kind of magazines , I just want to take these magazines as an example of researching media, and take semiotics and cultural science as theory methods to research it. From them on, I could get to know about something, as follows: On the one hand, I will be acquainted with the emergence, development and the causes of prosperous of this kind of magazines, as well as the position and influence of them on the other medium in today’s China media circumstance. On the other hand, I also find out the substance of cultural ideology on these magazines , as well as the influence of these magazines upon audience and social culture.更多还原