节点文献
中德高校会展教育实践之比较研究
Comparison Study on MICE Education between China and Germany
【作者】 吴建华;
【Author】 WU Jian Hua
【机构】 广东商学院旅游与环境学院;
【摘要】 当前介绍国外会展教育的文章可谓不少,但甚少涉及中外会展教育实践的比较研究。本文从中德高校会展专业教育实践的比较研究入手,分析了二者之间的差异以及差异产生的原因,并进而指出了影响我国高校会展教育实践体系构建的深层原因。提倡“学校是一段旅程,教育是一个过程,实践是从共性教育到个性体现的转变过程”的教育理念。
【Abstract】 There are many articles about foreign MICE education, but only a few making comparison between China and other countries. This article starts with the comparison study of MICE education practice in China and that in Germany, and analyzes the differences of MICE education between the two countries, as well as the reasons for the differences; on such basis, the article points out the profound reasons which influence the construction of practice system in Chinese MICE education. The article puts forward such a concept: college life is a journey, education is a process, and practice is a transformation from general education to individual characters display.
【Key words】 Sino-German MICE education; educational perception; comparison on the practice;
- 【会议录名称】 2007中国会展经济研究会学术年会论文集
- 【会议名称】2007中国会展经济研究会学术年会
- 【会议时间】2007-03
- 【会议地点】中国广东东莞
- 【分类号】F713.83
- 【主办单位】中国会展经济研究会