【作者】 颜飞； 李伟；

【Author】 YAN Fei, LI Wei (Yunnan Normal University,Kunming 650500 ,China)

【机构】 云南师范大学旅游与地理科学学院；

【摘要】 乡村旅游是一种新的旅游形式,在我国发展迅速,有力的推进了我国旅游业的全面发展。运用SWOT模型对曲靖乡村旅游发展面临的优势、劣势、机遇和威胁进行分析显示,目前曲靖市乡村旅游的发展明显与云南省其它旅游市的差距较大。曲靖作为云南省重新确定的重点风景旅游城市和三国历史文化名城,旅游资源丰富,发展乡村旅游大有作为。曲靖市应从战略高度对乡村旅游的未来发展作出规划,加快实施完善产品组合与设计、加大乡村旅游营销力度、丰富产品内涵、加强区域间合作等战略,实现曲靖旅游的"二次创业"。更多还原

【Abstract】 the rural tourism is a new tourism form, the rapid development in our country, effectively promote the all-round development of China’s tourism industry. Using SWOT model of rural tourism development of qujing facing the strengths, weaknesses, opportunities and threats were analyzed to show, at present qujing city the development of rural tourism in yunnan province obviously and other tourist city, large gap. Qujing in yunnan province as to determine key tourist city landscape and three kingdoms historical and cultural city, the tourist resources are rich, the development of rural tourism as a. Qujing city from the strategic height on the future of rural tourism development to make planning, accelerating the implementation of perfect product combination and design, increase rural tourism marketing dynamics, to enrich product connotation, strengthen regional cooperation strategy, make the qujing tourism of "the second pioneering effort".更多还原