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Web使用记录挖掘中的聚类分析研究
The Research of Clustering in Web Usage Mining
【机构】 厦门大学自动化系;
【摘要】 <正>1引言随着Internet技术的发展,越来越多的公司使用电子商务网站销售自己的商品。这使得顾客有越来越多的选择来购买自己喜爱的商品。客户在享受这种方便的同时,也面对这样一个问题:客户在访问电子商务网站时,不得不被动浏览大量自己不关心
【Abstract】 With the rapid development of Internet,Electronic Commerce has developed a high-level business environment. This movement has caused product overload on the Web where customers are no longer able to effectively choose the products they are liked to.To overcome the product overload of online shoppers,we must develop personalized websites.The most import technique to construct it is to analysis the customers’ behavior on the website.The paper proposed a kind of method to cluster the customers and recommend products to the customers’ clustering.
【Key words】 Web usage mining;
Clustering analysis;
Fuzzy proximity relation;
Concept hierarchy;
- 【会议录名称】 第二十一届中国数据库学术会议论文集(技术报告篇)
- 【会议名称】第二十一届中国数据库学术会议
- 【会议时间】2004-10-14
- 【会议地点】中国福建厦门
- 【分类号】TP311.13
- 【主办单位】中国计算机学会数据库专业委员会