【作者】 刘斌； 马新迪； 张荣；

【Author】 LIU Bin,MA Xin-di,ZHANG Rong (College of Information and Management Science,Research Center of Innovation Management, Henan Agricultural University,Zhengzhou 450002,China)

【机构】 河南农业大学信息与管理科学学院、创新管理研究所；

【摘要】 本文以应急采购情形下的短生命周期产品为研究对象,考察了需求受价格和团购联合影响的决策模型,分别分析了单渠道和双渠道两种渠道结构下销售商的团购决策问题。研究表明:无论是单渠道市场环境还是有竞争的双渠道市场情形,零售商发起团购总是其最优选择。更多还原

【Abstract】 Taking a short-life-cycle product as the research object,its decision models is investigated in this paper through incorporating the effect of pricing and Group Buying on demand under emergency purchasing.Group Buying decisions of retailers are analyzed in single and dual channel,respectively.It is shown that the retailer always prefers to launch Group Buying in single channel,and the same result also presents in dual channel for the retailers.更多还原