【作者】 康子轶； 陈涛；

【Author】 KANG Zi-yi,CHEN Tao (School of Management,Wuhan University of Science and Technology,Wuhan 430081,China)

【机构】 武汉科技大学管理学院；

【摘要】 创新产品或技术往往会受到消费者抵制,产生创新抗拒,而导致创新抗拒的主要因素之一就是感知风险。论文通过消费者访谈和调查问卷得出国内消费者对于手机无线上网感知风险的四个构面即费用风险、个人隐私风险、虚拟售后交易风险和网络信息功能风险。进而通过相关性分析和回归分析验证了前三个感知风险构面对于手机无线上网创新抗拒起显著影响作用,而网络信息功能风险未能对创新抗拒产生显著性影响。更多还原

【Abstract】 One of the main reasons for innovation resistance is perceived risk.Through interviewing consumers and doing questionnaires,4 factors of perceived risks while consumers are surfing the Internet wirelessly by mobile phones are worked out,that is expense risk,private risk,after - sales risk and functional risk.Then,correlation analysis and regression analysis are made.It is concluded that the first three perceived risk factors have a significant influence on innovation resistance of surfing the Internet by mobile phones wirelessly,while network information function risk has no such great influence.更多还原