【作者】 马鹏； 王海燕；

【Author】 MA Peng,WANG Hai-yan(School of Economics and Management,Southeast University,Nanjing 210096,China)

【机构】 东南大学经济管理学院；

【摘要】 由一个供应商和一个零售商组成的二级供应链,当其决策主体是损失厌恶偏好的情况下,分别研究了集中式供应链和分散式供应链中的最优订购问题,揭示了损失厌恶偏好特性对零售商最优订货量的影响,应用前景理论建立了回购契约参数及决策者目标函数之间的关系,比较了回购契约在损失厌恶偏好情况下与风险中性情况下的差异,并通过算例进行了数值分析,最后获得了相关管理学解释。更多还原

【Abstract】 Considering a two-stage supply chain with a supplier and a retailer,under the assumption that the deci-sion agents are loss-averse preference,this paper studies the optimal order strategy in the centralized and decentral-ized supply chain,respectively,and discovers that the influence of the loss-aversion preference on the retailer’s op-timal order quantity.Using prospect theory to establish the relationship between the parameters of the buyback con-tract and decision agents’objective functions,then compare the difference of buyback contract under both loss a-verse case and risk neutral case.Then we give a numerical example for the numerical analysis.In the end,we give the relevant the managerial explanation.更多还原