【作者】 满小莉； 田也壮； 裴学亮；

【Author】 MAN Xiao-li,TIAN Ye-zhuang,PEI Xue-liang (School of management,Harbin Institute of Technology,Harbin 150001,China)

【机构】 哈尔滨工业大学管理学院；

【摘要】 随着制造企业对于顾客参与的不断重视,顾客参与程度逐渐成为制造企业竞争优先权的重要组成部分。因此,顾客参与程度的不断深入需要不同的生产模式来支撑。本文从顾客参与程度入手,基于文献的角度研究了顾客参与程度、生产模式和竞争优先权组合之间的匹配关系,并通过雷达图对于基于顾客订单耦合点的四种生产模式下的竞争优先权组合特征进行描述,然后通过典型企业的案例分析对于理论分析的结果进行验证。本文的研究对于制造企业选择合适的生产模式来满足顾客的个性化要求并满足当前不断变化的市场环境从而获得持续的竞争优势提供决策参考。更多还原

【Abstract】 As manufacturers continue to pay attention to customer involvement,which has become an important component of manufacturing competitive priority.Therefore,the gradual in-depth customer involvement required different production modes for support.The paper,starting with the customer involvement,studies the matching relation between the customer involvement,production mode and competitive priority portfolio,and describes characteristics of competitive priority portfolio which is under four production modes based on customer order decoupling point by radar map,and then with case study.This paper provides a strategic decision reference for manufacturers to choose the appropriate production mode which is to meet individual customer and changing market environment requirements for gaining a sustainable competitive advantage.更多还原