【作者】 李晓飞；

【Author】 Li Xiaofei China Association for Quality Postcode:100032

【机构】 中国质量协会；

【摘要】 我国企业品牌意识严重缺失,品牌建设明显滞后,本文通过对品牌内涵及其特点的思考,结合对工信部有关品牌培育的两个指南性文件,以及对试点工作的要求,提出了品牌培育管理体系建设的几点思路,以及品牌培育管理体系建设的基本步骤和体系文件的框架内容,为国内试点企业在建立品牌培育管理体系时提供参考。更多还原

【Abstract】 In China,the sense of enterprise brand is lacked seriously and the brand construction is lagged obviously.According to the thinking of brand’s connotation and feature,combing with two proper guidance files about brand cultivation of MIIT with the requirement of selected works,this paper brings up some suggestions on cultivating management system construction,gives some advice on the basic procedure and frame content.These suggestions and advices provide reference for enterprise to build brand cultivating management system.更多还原