【作者】 袁恩培； 张磊；

【Author】 YUAN En-pei,ZHANG Lei (Chongqing University,Chongqing 400044)

【机构】 重庆大学；

【摘要】 本文以人的心理通感为启示,分析了包装设计中的艺术通感的三个层次,论述了包装设计中艺术通感的视觉传达形式,及其对包装设计丰富的启示和深远的影响。提出了包装设计中研究人类生理和心理感受,用视觉传达形式转译人的各种感官体验,实现消费者与设计之间的情感对接,达到形式与内涵的统一,是包装设计中信息及其情感沟通的有效途径。更多还原

【Abstract】 In this paper,the psychological synaesthesia for the enlightenment of the art of packaging design in three levels of art synaesthesia,discusses the art of packaging design Synesthesia and visual communication forms,and its packaging design inspiration rich and far-reaching impact.On this basis, proposed packaging design study of human physiological and psychological experience,to use visual communication translation of various human forms of sensory experience,to achieve the emotional between the consumer and the design of docking,people tend to associate the brand,to form and the meaning of unity is the packaging design of information and effective way to communicate emotion.更多还原