【作者】 唐宁玉； 李亚莉； 李倩；

【Author】 TANG Ningyu Li Yali Li Qian Antai College of Economics and Management,Shanghai Jiaotong University,535 Fahuazhen Road,200052

【机构】 上海交通大学安泰经济与管理学院；

【摘要】 人们对生活的幸福感并不一定取决于他们拥有什么,而在于人们对所拥有的财富的态度。对于金钱的不同态度会使不同的个体在即使拥有同样的金钱时也会有不同的幸福感感知差异。对金钱持不同态度的人在股市中,面对变化的股市,幸福感是否会有差异呢?本研究对两组不同的样本进行30天追踪调研来对此问题进行研究,第一组样本为242名有股市投资经验的MBA学员,第二组样本为某基金公司239名客户。研究首先了解个人基本状况和金钱偏好,然后在30天内每天在股市结束后询问他们的感受。研究发现,越受到金钱激励、越觉得金钱重要则对股市股指的幸福感越低,而金钱动机因素越强,则对自己持有的股票幸福感越低。在股票跌幅和涨幅较大情况下,金钱偏好中不同维度对人们对股指和自持股票的幸福感的作用机制不同。文章建议,股民可以适当调整自己对金钱的偏好,调整对富裕的态度和看法,或许对改变自己由于股市引起的幸福感变化有好处。对于金融投资机构,尤其是与股市有关的机构,应当加强对投资者的投资教育,引导投资者调整"富裕"心态。更多还原

【Abstract】 The happiness of people depends on their attitude to the wealth rather than how much wealth they hold.Love of money has an impact on subjective well-being even when individual has the same amount of money.Is there any difference in the sense of happiness among people who have high or low "love of money" in the face of changes in the stock market? This study did a 30-day tracking study on two different samples,the first set of samples is 242 MBA students with investment experience on stock market; the second set of samples is 239 customers from a fund company.The participants were asked to fill in a questionnaire about his/her basic information,love of money and some other characteristics first.In the rest of 30 days,we asked their feelings towards the stock index and their own stock every day in the evening. The study found that if participants were more subject to financial incentives and had stronger feeling of importance of money, they feel less happy in the stock market.However,if they were motivated by money more,they were less happy on their own stock. The different dimensions of love of money had impact on happiness of stock index and own stock through different mechanism when there was a dramatic change in the stock market.Through the study,the authors recommended that investors might adjust love of money and attitude of wealthy,which might do better to improve their happiness on stock market.Importance should be attached to strengthening investors’ education for financial and investment institutions,especially for stock market-related institutions.These institutions should guide investors to adjust the "rich mentality".更多还原