【作者】 滕春贤； 童清天；

【Author】 TENG Chunxian,TONG Qingtian (School of Management,Harbin University of Science and Technology,Harbin 150080,Chain)

【机构】 哈尔滨理工大学 管理学院；

【摘要】 在stackelberg博弈下构建了多个制造商和多个零售商组成的多供应链价格竞争模型.通过控制混合式结构中集中式和分布式链的个数,在线性需求函数下重点讨论了混合式情景下的Nash均衡解,研究发现当每条供应链市场份额小于平均市场份额时,适当的竞争有利于供应链利润的增加,但随着供应链竞争强度的增加,供应链的利润总体上呈减小趋势.同时进一步比较供应链的行业利润发现,当每条链在均分市场份额的情况下,产品竞争强度的激烈程度将会对供应链的均衡结构产生影响.当竞争强度很激烈时,得到了纯分布式结构供应链一定会优于纯集中式结构,以及混合式情景下供应链占优的结论,即讨论了混合式情景下集中式和分布式链的数量将决定混合式结构供应链的竞争优势.更多还原

【Abstract】 In this paper under the stackelberg game we constructed multi-manufacturers and multi-retailers component of the multi-supply chains with price competition model. Through the control the number of centralized and distributed chains in the hybrid structure, we emphases discussed the Nash equilibrium of hybrid scenario in linear demand function. Found that when the market share of each supply chain was less than the average market share,the appropriate competition in favor of the supply chain profit increases,but with the strength of supply chain competition increasing,the overall supply chain profits trend to decrease.Further comparison of the supply chain industry profits,when the circumstances of each chain in the equalization of market share,the intensity of the product intensity of competition will impact on the equilibrium structure of the supply chain.When the intensity of competition is very intense,pure distributed supply chain will be better than a pure centralized structure,as well as dominant conclusion of the supply chain in the hybrid scenarios,that is the number of centralized and distributed chain will determine the competitive advantage of the hybrid structure of the supply chain.更多还原