【作者】 李旭光； 刘爽； 王月； 孙寅；

【Author】 Li Xuguang;Liu Shuang;WangYue;SunYin;Business School,Liaoning University;

【机构】 辽宁大学商学院；

【摘要】 网络团购是指借助互联网平台,将因相同亦或不同需求而对同一商品产生购买意愿的相同或不同地区消费者组织起来,形成团体,共同购买,享受集团采购价,共同维护权益的全新消费模式。价格歧视是指厂商向不同的消费者,以不同的价格出售完全相同的产品。社会福利是消费者剩余与生产者剩余之和。因此消费者剩余与生产者剩余是衡量全社会福利水平的重要指标,即消费者剩余+生产者剩余=社会总剩余。网络团购中一级价格歧视表现——个人化定价;网络团购中二级价格歧视表现——版本划分定价;网络团购中三级价格歧视表现——群体定价。因此,研究网络团购中价格歧视的表现及其对社会福利的影响分析就十分有意义。更多还原

【Abstract】 Network group purchase refers to the use of the Internet platform,will be the same or different requirement for the same commoditypurchase intention of the same or different areas of consumerorganizations,formed groups,joint purchase,enjoy the grouppurchase price,new consumption patterns and jointly safeguard therights and interests of the.Price discrimination means manufacturersto different consumers,selling the same product at different prices.Social welfare is consumer surplus and producer surplus and.Therefore,the consumer surplus and producer surplus is an important index to measure the level of social welfare,consumersurplus and producer surplus equals the total social surplus.First-degree price discrimination network group purchase of personalized pricing;two level network group purchase price discrimination performance--versioning pricing;three level network group purchaseprice discrimination performance – group pricing.Therefore,the analysis of network group purchase price discrimination and its impact on social welfare is very meaningful.更多还原