【作者】 杨春晖； 周国华；

【Author】 Yang Chun-hui,Zhou Guo-hua (Scholl of Economics and Management Southwest Jiaotong University,Chengdu 610031)

【机构】 西南交通大学经济管理学院；

【摘要】 在上下游供应链关系中,面对寡头垄断供应商,下游企业会面临因上游产品缺货损失较大且无替代产品的境地,它们可能以高于一般市场销售价格的价格来购买上游产品,尤其在下游产业集中度较高的市场结构中,产品供小于求的情况下,这类企业可能会持续忠诚的向某一供应商购买产品。针对这类现象,本文利用博弈论的理论和方法,建立一次议价及二次议价完全信息动态博弈模型,分析子博弈精炼纳什均衡的性质,揭示这类现象以及顾客行为忠诚的内在机理和实质原因。更多还原

【Abstract】 In the relationship of upstream-downstream supply chain,Facing Supplier in Duopoly Oligopoly,there were some downstream firms whose loss of being out of stock are serious and upstream product is replaceable,these firms may pay a very high price to buy the upstream product,especially when the supply in the market is less than the demand,they may buy the upstream product sostenuto from certain upstream firm.In allusion to this phenomena,this paper establish two dynamic game model with perfect information,analyzes the Sub-game perfect Nash-equilibrium,to discover the inherent mechanism of this phenomena and the essential reason of the customer behavior loyalty.更多还原