【作者】 谢礼珊； 方俊； 林勋亮；

【Author】 Xie Lishan1,Fang Jun2,Lin Xunliang3(1,2 Business School,Sun Yat-sen University,Guangzhou 510275)(3 School of Business Management,Guangdong University of Business Studies)

【机构】 中山大学管理学院； 广东商学院工商管理学院；

【摘要】 本文以旅游电子商务企业为研究对象,探讨团队层次变量对个体层次变量的跨层级影响。实证结果显示:团队层次组织学习氛围、市场导向对个体层次员工创新行为具有显著的正向影响;员工的自我效能感对员工创新能力也有显著的正向影响;组织学习氛围与市场导向存在显著的正向关系。本研究为企业营造组织学习氛围和市场导向以激发员工创新行为提供一些启示。更多还原

【Abstract】 Based on the previous research on market orientation,organizational learning climate,self-efficacy and employee innovative behavior,this study tries to build up connections among the organizational/team level factors and individual level factors.By investigating some teams from tourism companies which focus on ecommerce,finally we find:market orientation,organizational learning climate and self-efficacy have significantly positive effects on employee innovative behavior;on team level,the relationship between market orientation and organizational learning climate is positive.What’s more,results of this dissertation guide companies to improve employee innovative behavior through enhancing supportive market orientation and organizational learning climate.更多还原