【作者】 和芸琴；

【Author】 He Yunqin(School of Economics and Business Administration,Shanxi University,Shanxi Taiyuan 030006)

【机构】 山西大学经济与工商管理学院；

【摘要】 在产业集群发展壮大的过程中,声誉起着至关重要的作用,而对于集群声誉的探讨则是一有待深入探讨的新领域。文章由此出发,以山西旅游区为典型案例进行具体讨论,据此对旅游产业集群中存在的对集群声誉造成影响的因素进行分析,并探寻有益的对策来提升旅游产业集群的声誉,进而提升集群的竞争力,促进地区经济的持续发展。更多还原

【Abstract】 Reputation plays a vital role in the development and growth process of the industry cluster.However,the study about cluster reputation is a virgin field.In this paper,using the Shanxi tourism region as the analysis case to analysis the factors influence the reputation of tourism cluster,then to explore ways to enhance the reputation of tourism cluster,thereby enhancing the competitiveness of the cluster and promote sustainable economic development.更多还原