【作者】 罗斌； 杨婷婷； 高钰涵；

【Author】 Luo Bin;Yang Tingting;Gao Yuhan(School of Management and Economics,Beijing Institute of Technology,Beijing,100081,China)

【机构】 北京理工大学管理与经济学院；

【摘要】 文章介绍了微软公司核心业务发展现状,从微软的发展历史、技术创新、商业模式、资源垄断、政府放任等多个方面分析了Windows的垄断原因和性质,认为Windows的垄断形成原因虽然较多,但使Windows长期维持全球90%以上市场占有率的根本原因,是微软控制了个体消费者和社会消费群体的习惯,而且个体和社会群体相互牵制产生了巨大的转换成本。这是计算机使用的普遍性、复杂性、高度关联性和操作软件行业规则不成熟性共同决定的。因此,Windows垄断的核心不属于垄断理论的任何类型,而且比人类史上出现的任何垄断都更严重、更可怕,文中将这种垄断初步定义为社会垄断。更多还原

【Abstract】 At the beginning of this paper,the writer introduces the present state of the core business of the Microsoft corporation.And then,the writer discusses the causes and the nature of the monoply of Windows from many aspects such as the development,the technology innovation,the business model,the resource monoply and the laissez-faire.In the writer’s opinion,although there are many causes for the formation of the Windows monoply,the fundamental reasons for the Windows maintain more than 90% of the globle market share for a long time are that the consuming habits of the individual consumer and social consumer groups are controlled by the Microsoft corporation and the enormous conversion cost between the individual consumer and social consumer groups,which is determined by the university,complexity and a high degree of correlation of the use of computers as well as the immaturity of the rules in the operating software industry.As a result,the core of the Windows monoply is not one of the types of the monoply theory,it is more serious and more terrible than any monoply in human history.In this paper,we initially define this monoply as social monoply.更多还原