【作者】 李剑峰； 刘红萍； 杜兰英；

【Author】 Li Jianfeng1,2,Liu Hongping3(1.School of Management,Huazhong University of Science and Technology,Wuhan,430074;2.School of Business,Hubei University,Wuhan,430062;3.School of Economics,Huazhong Normal University,Wuhan,430079)

【机构】 湖北大学商学院； 华中科技大学管理学院； 华中师范大学经济学院；

【摘要】 本文通过对过去近40年来宗教影响消费者行为的主题进行研究发现:宗教不仅影响人们的日常生活方式,而且影响人们的消费行为;宗教对消费者行为影响研究最集中的领域分别是消费者态度、偏好、感知、消费者购买决策以及各细分领域的综合;对产品研究多,而对服务研究少;人们对宗教影响消费者行为的研究不足。更多还原

【Abstract】 It were found on the basis of the past 40 years’ study on religion influencing consumer behavior that religion not only affected people’s daily lives,but also did people’s consumption behavior;consumers’ attitudes,consumers’ preferences,consumers’ perceptions,consumers’ purchase decision-making as well as the integration of various subdivisions were the most concentrated areas;the real products were paid more attention to,and otherwise services less;the study on this field is still lacking.更多还原