【作者】 孙俊华； 陈传明；

【Author】 SUN Jun-hua;CHEN Chuan-ming;Department of Education Science and Administration,Nanjing University;Management School of Nanjing University;

【机构】 南京大学教育科学与管理系； 南京大学管理学院；

【摘要】 作为企业家重要的个体异质性特征,企业家社会资本对于转型经济时期的中国企业多元化战略决策具有重要的影响,而现有研究往往忽略了这一点。本文基于现有关于社会资本研究成果,从社会网络和动员能力两个维度界定了企业家社会资本。在此基础上,本文从网络嵌入的信息、知识和通用资源等三个方面分析了企业家社会资本与多元化战略的关系。研究发现,企业家社会网络规模越大、动员能力越强,企业越倾向于提高多元化程度、选择不相关多元化和通过并购来实施多元化战略。更多还原

【Abstract】 As an important personal unique character of entrepreneur, under the condition of economy transition of China, entrepreneur social capital(ESC) plays a significant role in diversification strategy decision in Chinese firms, while which is ignored in current research. This paper defines ESC with two dimensions of social network and access capability on the base of current literatures on social capital. Based on the frame, we divide the resources embedded in social network to information, knowledge and general resource and analyze the relationship between ESC and diversification strategy. The results show that firms with larger entrepreneur social network and stronger access capability will be more likely to increase their diversity level, choose unrelated diversification and M&A model.更多还原