【作者】 陈晓红； 李欣；

【Author】 CHEN Xiao-hong;LI Xin;Business School,Central South University;

【机构】 中南大学商学院；

【摘要】 本文在收集整理国内131家高尔夫球场的相关数据基础上,运用因子分析法和多元线性回归分析方法对国内高尔夫球场个人会籍价格影响因素进行了研究。结果表明:影响我国高尔夫球场个人会籍价格的因素主要有高尔夫球场规模、球场知名度、球场历史等。以上因素均与球场个人会籍价格正相关,但球场规模、球场知名度对其影响显著,而球场历史对球场个人会籍价格影响不显著。最后,从高尔夫球场管理者和会籍购买者的角度提出了相关的对策性建议。更多还原

【Abstract】 Based on collecting and processing 131 domestic golf courses data, the influencing factors of domestic golf course individual membership fees are studied by using the methods of factor analysis and multiple linear regression. The result shows that course scale, course popularity and course history are the chief influencing factors of golf course individual membership fees. This paper also finds that the three factors are positively correlated with individual membership fees, furthermore, course scale and course popularity have a significant effect on the individual membership fees, but the course history doesn’t. Based on the three factors, this paper analyses on golf course individual membership fees change, and puts forward some relevant countermeasure suggestions from the view of golf course managers and membership buyer.更多还原