【作者】 刘体斌； 蒋湘岚； 路应金；

【Author】 Liu TiBin;Jiang Xianglan;Lu Yingjin;School of Management and Economies,University of Electronic Science&Technology of China;

【机构】 电子科技大学经济与管理学院；

【摘要】 本文针对消费者对传统产品和3C产品的消费偏好差异性,基于混合寡头模型对3C融合进程对家电市场结构的影响进行了深入细致地研究,揭示了3C产品与3C产品之间相互促进和依赖的内在关系。研究表明,家电企业的成本优势、产品异质性以及3C融合进程等因素都会影响到3C产品的价格竞争策略。更多还原

【Abstract】 This paper study on the impact on market structure of Household Electric Appliance Industry under 3C fusion based on Mixed Oligopoly model to the question there is a great difference between consumer preferences for traditional products and 3C products. It revealed the inter-promoting and interdependence between 3C fusion and 3C products. And it showed that there are some factors impacted on the price competition strategy of 3C products, such as cost advantage of household electric appliance enterprises, heterogeneity of products and the process of 3C fusion.更多还原