大众传播与作为受众的粉丝

【作者】 蔡骐；

【机构】 湖南师范大学新闻与传播学院； 湖南师范大学文化与传播研究所；

【摘要】 随着大众娱乐时代和互联网时代的携手到来,粉丝作为一种新型受众广泛活跃于大众视野中。他们重构了传统受众被动、孤立的形象,在现实和网络世界中演绎了一场又一场后现代的草根神话。与此同时,和其他媒介受众一样,粉丝的诞生、成长和壮大也受到了新传播技术以及社会文化等多方面的影响。本文沿粉丝发展这一线索,以奇观/表演范式、对抗/收编范式以及阐释性社区为基本框架,并采用拟剧论、冲突论、消费主义、文化研究等多种理论视角,描绘大众传播新时期的粉丝全貌。更多还原

【Abstract】 With the coming of the mass entertainment and the Internet era,fans as a new type of audience show livly in the view of public.They reconstruct the passive and lonely images of traditional audience,and produce many grassroot myths. Meanwhile,just like other media audience,the birth,growth and development of this group are also impacted by many espects such as new commucation technology and social culture.According to the logic of fans’ development,this essay,taking spectacle/perfomance paradigm,incorporation/resistance paradigm and interpretive community as the basic frameworks,employing the insights of dramaturgy,conflict theory,consumerism and cultural studies,describes the fans’ activities in the new era of mass communication.更多还原