节点文献
基于互联网的实时电子监管,治理虚假药品广告的关键
Real-time electronic regulation based on Internet is the key of false drug advertisements management
【Author】 WU Yun-hong1 ZHU Liang2* CHU Wei1 KONG Xiang-jin1 1 College of Health Administration, Dalian Medical University, Dalian, 116044, Liaoning rovice, china; *2 Corresponding author: ZHU Liang Colleges of Basic Medical Sciences, Dalian Medical University, Dalian,116044, Liaoning provice, china
【机构】 大连医科大学社会科学与管理科学学院； 大连医科大学基础医学院；
【摘要】 目的:探讨我国虚假药品广告治理的有效方法。方法:采取文献检索、比较研究、状况研究、发展性研究和个案分析的方法进行分析。结果:虚假药品广告产生的根本原因是相关信息的严重不真实、不对称。结论:建立药品广告电子监管系统,即建立各种即独立又相互联系实时更新的动态数据库,保证信息公开、透明,杜绝虚假信息的传递,维护药品广告市场的良好秩序,保障广大公众的切身利益。
【Abstract】 OBJECTIVE: To discuss preventive countermeasures of false drug advertisements. METHODS: Methods of literature review, comparative study, the research of situation、developmental study and case study were adopted. RESULTS:It is the untrue and asymmetric information of drug that results in too much false drug advertisements. CONCLUSIONS: A drug advertisement electronic monitoring system, namely establishing the independent but interrelated real-time dynamic updating of the databases, which would guarantee the information of drug is open and transparent, eliminate false information transmission, vindicate the good order of domestic drug advertisement market and protect the vital interests of the public.
【Key words】 False drug advertisement； electronic regulation； Dynamic database； Internet； Asymmetric information；
- 【会议录名称】 2009年中国药学大会暨第九届中国药师周论文集
- 【会议名称】2009年中国药学大会暨第九届中国药师周
- 【会议时间】2009-11-21
- 【会议地点】中国湖南长沙
- 【分类号】F203
- 【主办单位】中国药学会(Chinese Pharmaceutical Association)、湖南省人民政府