【作者】 潘振； 郭昆鹏； 岳淑梅；

【Author】 PanZhen GuoKunPeng YueShuMei (Pharmacy college of Henan university,Henan,Kaifeng,475001)

【机构】 河南大学药学院；

【摘要】 目的:为完善我国医药营销监督管理提供理论上的支持和参考。方法:查阅相关文献,结合医药营销实际,对我国医药营销监管存在问题进行剖析。结果和结论:我国医药营销存在诸多漏洞,如:医药行业"回扣"问题、虚假广告问题、伪劣产品问题和不规范的代理商问题等。必须完善我国有关法律法规,建立和完善药品营销的监督管理机制,以保证我国医药营销的健康发展。更多还原

【Abstract】 Objective:Provide theoretical support and reference for perfecting supervision of marketing for Medicine.Methods:Analyze problems existed in the supervision of marketing for Medicine by referring to relevant literature and studying the actual practice of marketing for medicine.Results and Conclusion There are many loopholes in China’s marketing practice for medicine,such as the problems of"kickbacks",false advertising,shoddy products and abnormal practice of commercial agents and so on China must perfect the relevant laws and regulations,establish and perfect the mechanisms of supervision of marketing for Medicine to ensure the healthy development of marketing for medicine.更多还原