【作者】 王刚；

【Author】 Gang WANG Faculty of Trade and Economics,Northeast University at Qinhuangdao,Qinhuangdao,China

【机构】 东北大学秦皇岛分校经贸学院；

【摘要】 玻璃产业发展对经济发展具有深远的影响,城市越发展玻璃的用量就越大。中国的玻璃产业发展大有前途,客户关系建立和市场营销的选择是玻璃产业现代管理的重要内容,我国玻璃产业不仅需要做大,更需要适应中国经济城市化的要求改善结构和质量。城市发展需要玻璃产业巩固客户关系,拓展营销渠道,完善产品服务功能。玻璃产业发展要促进经济秩序和谐,走可持续营销道路。更多还原

【Abstract】 The development of glass industry has a far-reaching effect on that of economics,and the usage of glass is boosting along with the urbanization.The glass industry in China is also very promising.The establishing of customer relationship and the marketing are the important themes of modern management in the industry,which requires not only large scales but also improvement in structure and quality according to the needs of China’s economic urbanization.The urbanization urges the whole industry to establish and build stable customer relationships,expand sales channels and update products and services.The development of the industry itself also should promote harmonious economic orders and be keen on sustainable marketing.更多还原